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์ œ์•ฝํšŒ์‚ฌ ํ’ˆ์งˆ๊ด€๋ฆฌ ์ถœ์‹ ์ด ์ œ์ž‘ํ•œ ๋ธŒ๋žœ๋“œ๋กœ ์ œ์•ฝ ์‹œ์Šคํ…œ์„ ๋„์ž…ํ•œ ์‹คํ—˜์‹ค ํ…Œ๋งˆ ์นดํŽ˜
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ABOUT COFFEEPHARM
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2025.01.27
How and why we began this journey... What is identity? ์ œ์•ฝํšŒ์‚ฌ ํ’ˆ์งˆ๊ด€๋ฆฌ ์ถœ์‹ ์ด ๋งŒ๋“  ๋ธŒ๋žœ๋“œ๋กœ ํ•œ๊ตญ ์ตœ์ดˆ ์ œ์•ฝํšŒ์‚ฌ ์‹คํ—˜์‹ค ์ปจ์…‰์˜ ์นดํŽ˜Visual Identity์ปคํ”ผ, ์ œ์•ฝ ๊ทธ๋ฆฌ๊ณ  ์‹คํ—˜์„ ์ƒ๊ฐํ•˜๋ฉด ๋– ์˜ค๋ฅด๋Š” ๋Œ€ํ‘œ ์ด๋ฏธ์ง€ ์ค‘์—์„œ ์ปคํ”ผ์ž”์— ํ”Œ๋ผ์Šคํฌ๋ฅผ ๋ธ”๋ž™ & ํ™”์ดํŠธ๋กœ ๊ฒน์ณ ๋‚˜ํƒ€๋‚ด์—ˆ๊ณ , ์ƒ๋‹จ์— ์•Œ์•ฝ(์บก์Š)์„ ๋ฐฐ์น˜ํ•˜์˜€๋‹ค. ์นดํŽ˜, ์ œ์•ฝํšŒ์‚ฌ ๊ทธ๋ฆฌ๊ณ  ์‹คํ—˜์‹ค์ด ๋งŒ๋‚˜ ์กฐํ™”๋กญ๊ฒŒ ์„ž์—ฌ ์ƒˆ๋กœ์šด ๊ณต๊ฐ„์ธ ์ปคํ”ผํŒœ์ด ๋งŒ๋“ค์–ด์ง„ ๊ฒƒ์ฒ˜๋Ÿผ ์ƒ๋ฐ˜๋œ ๋ฌด์ฑ„์ƒ‰์„ ์‚ฌ์šฉํ•˜์—ฌ ์„ ๋„˜์€ ๋ธŒ๋žœ๋“œ ํŠน์ง•์„ ๊ณ ๊ฐ์—๊ฒŒ ์ง์ ‘์ ์œผ๋กœ ์ „๋‹ฌ๋˜๋„๋ก ์˜๋„ํ•˜์˜€๋‹ค. Mind Identity์ปคํ”ผ์™€ ์ œ์•ฝ์˜ ํ•ฉ์„ฑ์–ด๋กœ, ์ œ์•ฝ DNA๋ฅผ ์žฅ์ฐฉํ•œ ์นดํŽ˜์ด๋‹ค. "์ปคํ”ผ๋ฅผ ์•ฝ์ฒ˜๋Ÿผ" ์Šฌ๋กœ๊ฑด์œผ๋กœ ์•„ํ”Œ ๋•Œ ๋จน๋Š” ์•ฝ์ฒ˜๋Ÿผ, ๋ฏฟ๊ณ  ๋จน์„ ์ˆ˜ ์žˆ๋Š” ์ปคํ”ผ๋ฅผ ๋งŒ๋“ค์–ด ์น˜์œ  ๊ณต๊ฐ„..

How and why we began this journey... What is identity?

์ œ์•ฝํšŒ์‚ฌ ํ’ˆ์งˆ๊ด€๋ฆฌ ์ถœ์‹ ์ด ๋งŒ๋“  ๋ธŒ๋žœ๋“œ๋กœ ํ•œ๊ตญ ์ตœ์ดˆ ์ œ์•ฝํšŒ์‚ฌ ์‹คํ—˜์‹ค ์ปจ์…‰์˜ ์นดํŽ˜

Visual Identity

์ปคํ”ผ, ์ œ์•ฝ ๊ทธ๋ฆฌ๊ณ  ์‹คํ—˜์„ ์ƒ๊ฐํ•˜๋ฉด ๋– ์˜ค๋ฅด๋Š” ๋Œ€ํ‘œ ์ด๋ฏธ์ง€ ์ค‘์—์„œ ์ปคํ”ผ์ž”์— ํ”Œ๋ผ์Šคํฌ๋ฅผ ๋ธ”๋ž™ & ํ™”์ดํŠธ๋กœ ๊ฒน์ณ ๋‚˜ํƒ€๋‚ด์—ˆ๊ณ , ์ƒ๋‹จ์— ์•Œ์•ฝ(์บก์Š)์„ ๋ฐฐ์น˜ํ•˜์˜€๋‹ค. ์นดํŽ˜, ์ œ์•ฝํšŒ์‚ฌ ๊ทธ๋ฆฌ๊ณ  ์‹คํ—˜์‹ค์ด ๋งŒ๋‚˜ ์กฐํ™”๋กญ๊ฒŒ ์„ž์—ฌ ์ƒˆ๋กœ์šด ๊ณต๊ฐ„์ธ ์ปคํ”ผํŒœ์ด ๋งŒ๋“ค์–ด์ง„ ๊ฒƒ์ฒ˜๋Ÿผ ์ƒ๋ฐ˜๋œ ๋ฌด์ฑ„์ƒ‰์„ ์‚ฌ์šฉํ•˜์—ฌ ์„ ๋„˜์€ ๋ธŒ๋žœ๋“œ ํŠน์ง•์„ ๊ณ ๊ฐ์—๊ฒŒ ์ง์ ‘์ ์œผ๋กœ ์ „๋‹ฌ๋˜๋„๋ก ์˜๋„ํ•˜์˜€๋‹ค.

 Mind Identity

์ปคํ”ผ์™€ ์ œ์•ฝ์˜ ํ•ฉ์„ฑ์–ด๋กœ, ์ œ์•ฝ DNA๋ฅผ ์žฅ์ฐฉํ•œ ์นดํŽ˜์ด๋‹ค. "์ปคํ”ผ๋ฅผ ์•ฝ์ฒ˜๋Ÿผ" ์Šฌ๋กœ๊ฑด์œผ๋กœ ์•„ํ”Œ ๋•Œ ๋จน๋Š” ์•ฝ์ฒ˜๋Ÿผ, ๋ฏฟ๊ณ  ๋จน์„ ์ˆ˜ ์žˆ๋Š” ์ปคํ”ผ๋ฅผ ๋งŒ๋“ค์–ด ์น˜์œ  ๊ณต๊ฐ„์„ ์ œ๊ณตํ•œ๋‹ค. โ€‹์ปคํ”ผ๋ฅผ ํŒŒ๋Š” ๋‹จ์ˆœํ•œ ๋ฌผ๋ฆฌ์  "๊ณต๊ฐ„"์˜ ์˜๋ฏธ๊ฐ€ ์•„๋‹Œ, ์ œ์•ฝํšŒ์‚ฌ, ์‹คํ—˜์‹ค ๊ทธ๋ฆฌ๊ณ  ์นดํŽ˜๊ฐ€ ๋งŒ๋‚˜ ์ƒˆ๋กœ์šด ์ปจ์…‰์ด ๋งŒ๋“ค์–ด์ง„ ๊ฒƒ์ฒ˜๋Ÿผ ์ฐฝ์กฐ์ ์ธ ์‹œ๋„ˆ์ง€๊ฐ€ ๋™์‹œ ๋‹ค๋ฐœ์ ์œผ๋กœ ๋งŒ๋“ค์–ด์ง€๋Š” "๊ณต๊ฐ„"์„ ๋งŒ๋“ค๊ณ  ์‹ถ๋‹ค.

COFFEEPHARM ์ •์ฒด์„ฑ์„ ๋‚˜ํƒ€๋‚ธ ์‚ฌ์ง„ํ•œ์žฅ

How and why we began this journey... What is identity?

 

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